This added closeness means, hopefully, that you’ll have more things in common and be able to make a real connection—amid an online dating scene notoriously awash in fakery. Graf, double down on this idea of real connections by introducing the tagline “Let’s be real” and telling stories inspired by real user responses to what Hinge calls “prompts”—questions the app asks its users to glean info about their likes, dislikes, quirks and general personality types.The Barton team wrote the billboards based off these data insights, then added site-specific references to the copy that tie each ad to its location—referencing a bowling alley next to one of the ads, for example, or a brew pub near another.” prompted lots of people to reveal that they’re usually hanging out with the dog. (In addition to the site-specific boards, the campaign includes phone-booth executions that are not contextual.)Making the billboards site-specific embeds them a little deeper in their neighborhoods, Mc Leod says.
OK, so you're probably just now waking up from the nap you took after falling asleep during the third bullet point.
Graf Gerry Graf – Founder/CCO Jeff Benjamin – ECD Jonathan Vingiano – CD Matt Moore – CD Molly Wilkof – Copywriter Zoe Kessler – Art Director Ellery Luse – Strategy Director Barney Robinson – CEO Brandon Owens – Account Director Sunchia Eckert – Account Supervisor Theresa Reyes – Producer Andra Gould – Project Manager Print Production: Box Graphics Inc., Suk B Choi Media Buying Company: Milk Money, Inc.
Creating Your Personal Ad Writing with Humour Arranging Your Humour Community Q&A Gone are the days when people looking to hook-up put a personal ad in the newspaper (“If you like pina coladas, getting caught in the rain …”). There are dozens of websites that claim they can find you the perfect partner, no matter what you’re looking to do with that partner.
It’s that kind of cause-and-effect.”The campaign, which is appearing in neighborhoods including the West Village, So Ho and Williamsburg, marks a strategy shift for Hinge following its relaunch last October.
In previous work, it mostly critiqued competitors and the general soulless nature of online dating, including last year’s animated short film likening online dating to a dystopian carnival.“We’re broadening our mission,” says Mc Leod.But to laugh at Noonan for making a grammatical error would be to miss the point.