WFLD scored no big ticket program acquisitions in 1980 or 1981; however, in 1982, the station won the local syndication rights to popular series such as Three's Company, Taxi and Mork and Mindy.
In 1982, Field Enterprises began a gradual sale of its five television stations on an individual basis—a process which continued into the following year—due to disagreements between brothers Marshall Field V and Frederick "Ted" Field on how to operate the company, which strained their working relationship.
To counterprogram against its more established VHF rivals, channel 32 offered older cartoons, older off-network sitcoms, documentaries, drama series, westerns and live sporting events; although, it easily trailed its biggest competitor, WGN-TV (channel 9, formerly a CW affiliate, now again as an independent station), in the ratings among Chicago's independent stations. Beginning in 1978, WFLD signed on daily before a.m.
In 1975, WFLD acquired the local syndication rights to The Brady Bunch and The Partridge Family; two years later in 1977, the station won the rights to a stronger slate of cartoons such as Woody Woodpecker and Tom and Jerry.
Bishop became such a hit with viewers that the show was popularly called "Svengoolie" after his character (although the title of the program did not change), and this version lasted until late in the summer of 1973.
The second version premiered on June 16, 1979, with Rich Koz as "Son of Svengoolie", and ran on channel 32 until January 25, 1986.
The deal ultimately fell through nearly one year later in February 1970; WFLD was noteworthy for being the longtime home of the local B-movie program Svengoolie.WFLD, virtual channel 32 (UHF digital channel 31), is a Fox owned-and-operated television station licensed to Chicago, Illinois, United States.The station is owned by the Fox Television Stations division of 21st Century Fox, and operates as part of a television duopoly with Gary, Indiana-licensed primary CW affiliate and secondary My Network TV owned-and-operated station WPWR-TV (channel 50).Field Enterprises—owned by heirs of the Marshall Field's department store chain, and publishers of the Chicago Sun-Times and the Chicago Daily News—was the station's majority partner (with a 50% interest) and was responsible for managing WFLD's day-to-day operations; they were led by veteran broadcasting executive Sterling C. Channel 32 was christened the "Station of Tomorrow" by an April 1966 Sun-Times article because of its innovative technical developments in broadcasting its signal.
It also broadcast news programming from the Sun-Times/Daily News newsroom.There were two versions of the showcase: the original incarnation of the series began on the station on September 18, 1970, under the title Screaming Yellow Theatre, with local disc jockey Jerry G.